Yet another celebrity/sports figure loses their advertising sponsorship over a silly mistake!
Coca-Cola ends Ronaldinho sponsorship; he appears at press conference with Pepsi cans!
Soccer star, Ronaldinho is being accused of breaching contracts with Coca-Cola. A deal that lasted a year. The breaking point for Coke was the fact that, Ronaldinho appeared with cans of Pepsi, a sponsor of his new club Atletico Mineiro, at press conferences.
The events occurred shortly after Ronaldinho leftFlamengo
FC, "the team with the largest fan base" in Brazil. The star, appeared at an introductory news conference with his
new club Atletico Mineiro "surrounded by Pepsi cans." Thus, ending the short-lived sponsorship with a high cost. Ronaldinho will not receive any additional money from
the company nor will the drink manufacturer have to pay a fine.As previously stated, Pepsi is a sponsor of Atletico Mineiro, so their product's appearance at the club's official press conferences is likely not by Ronaldinho's choice. Although many say it was for the fact he had a deal with Pepsi long before he signed with Coke. Most analyst and sports-casters belive it was for the fact that onaldinho had left their beloved Brazilian club. Sports trades can bring fourth hadships on all sides. (Even sponsors)
The fact is Coca-Cola did not enjoy that the new club, Flamengo, releasing video of the Brazilian bringing women back to the team hotel, with incidents such as his webcam masturbation "show" last November.
Innaproprite acts such as those stated above are the reason Coke ends its short sponsorship with Ronaldhino. (Not just a few Pepsi cans)
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